Monday, 12 August 2013

Moksha Restaurant Branding

I'm working on the branding for a restaurant 'Moksha' based around the Hindu belief of the four 'purusartha' (human purposes) needed to be achieved to exit the reincarnation cycle.

Each of the purusartha (Kama, Dharma, Artha and Moksha) are represented by a different menu.

Here is the first draft for 'KAMA'. For each menu, I have researched a Hindu deity to reflect Kama, Dharma, Artha or Moksha.

Kama (love, emotional and sexual pleasure) is the luxury foods menu, and features Kamadeva, the Hindu god of human love and desire.

Front and Back of 'KAMA' menu

Inside cover of 'KAMA' menu

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